One of the longest standing clients of Brand Family works under bylaws written by His Majesty King Gustav III. It’s a pretty demanding heritage and requires a very delicate approach to change. When the brand was renovated, a 100-year old symbol was used for inspiration. It became the template for the entire system of brands that includes The Nobel Library, The Swedish Academy, and The Swedish Academy’s dictionary, among others. These days, the dictionary is online, which delights of all Sweden’s crossword enthusiasts.