Background: A new sales organisation within the Bonnier Group was started, and a new brand was needed. Brand Family's assignment was to create a visual identity for Swedish literature abroad. Another goal was to create a brand that represented four separate but integrated organisations.
The Result: A logo showing a variety of books in a bookcase that simultaneously communicates a metropolitan skyline.
How did you experience the creative process with Brand Family?
Very positive and rewarding. We moved forward quickly and Brand Family provided clear and effective leadership. Initially, we had a rather vague idea of what we ultimately needed and wanted, but BF helped us move rapidly towards our goal.
What did you think of the final results?
Excellent! We have received a lot of praise for our profile both in Sweden and abroad. It is standing the test of time well, and we’ve produced a wide variety of material including catalogues, booth designs for trade fairs, a website, and so forth.
We help brands and graphic profiles find their home.
The communications industry is large and complicated. It’s easy to get lost. Brand Family is a dynamic group of professionals who share the same ambition— to ensure that your message gets on the right path and is visible, clear, and easy to understand.
Sometimes a diffuse offer is the problem. Sometimes an outdated graphic identity needs to be scrapped and redesigned. Regardless, we identify the problem together with you, and then work with you until your communication is right where it should be. We make sure you get home.
The work speaks for itself
To the right, you will find many examples of brands and visual identities we have created and developed. Every project has challenged our expertise in one way or another, and each one has demanded courage from our clients. Together, they provide a good indication of the skills, experience, and competencies you’ll find at Brand Family.