The client tells all: - CSR Sweden and Nyförtagarcentrum
Both CSR Sweden and NyföretagarCentrum were in great need of a more modern graphic profile and clearer communication strategy. The final result was a brand new profile that included brand manuals.
“I thought it was very comforting to be in safe hands while handling something as important as the symbol of our brand. At NyföretagarCentrum, there were many people who had to ‘come to terms with these changes, and with Mix as our project manager, we could fall back on his experience, professional routines, and expertise in the subject matter as we revamped the brand. And CSR Sweden got a completely new brand and much stronger graphic profile. At NyföretagarCentrum, the end result- a considerably more modern graphic profile- was very much appreciated by advisors and partners alike, all around the country.”
“The change to CSR Sweden's new logo is quite radical. It communicates a much stronger character, which is how we want to be perceived, and the yellow color, which we questioned initially, is just right. It was the perfect choice, and implementing our new design program has felt great!”
